HOCO Postcards

Stonehill’s Alumni Office wanted a postcard to advertise their Homecoming (HOCO) event. They wanted something different, which would balance the brand of the College with an engaging aesthetic.

This project involved iterative changes to typography, including color, font, and placement, as well as the incorporation of photographs.

After feedback was provided, iterations continued to focus on “Stonehill” as a whole, as its mascot has changed over the years, and the Alumni Office wanted to ensure that all alumni feel included. The photographs used were football-related because that is the main event. A final was not chosen; however, this process highlights my ability to adapt to feedback and incorporate it into a tangible visual communication piece.