Misty Dream
Misty Dream is a conceptual company that started selling beauty products based on the sensual feelings of Laguna Beach in California. These beauty products are geared towards those who are 18-24 years old.
logo
A bold and bright color palette that is reflective of the oceanic region in California.
color palette
The illustrations copy the same wave motion as the logo as a nod to the brand and its location. With its location in mind, I used assets to represent the calmness one has when going to the beach. Then, for a consistent hierarchy, the structure of typography is consistent across all products.
Numerous iterations were made before I settled on the final shown on this page. To view previous versions, they are located under “sketches.”
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Body Scrub Packaging
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Product Line-up
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Shopping Bag
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Makeup Remover
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Soap & Soap Box
illustrations: jen bradford · brand design: jen bradford · logo: jen bradford · company & brand creation: jen bradford