Library Social Media
As a Web and Social Media Team Intern at Stonehill College's MacPhaidin Library, I worked directly on strategic marketing initiatives designed to highlight the library’s extensive resources, services, and campus programs. Operating at the intersection of graphic design and digital marketing, the role demanded a high level of critical thinking, collaborative teamwork, and independent project management to bridge the gap between academic resources and student life.
Clubs @ the Library is a 20-second promotional reel engineered to highlight the diverse student programming and collaborative community spaces inside the library, specifically showcasing the Stonehill Chess Club and Projects for Purpose. Tailored for a fast-scrolling social media audience, this high-energy video recap combines rapid-fire event documentation, candid student interactions, and custom search-bar branding overlays to position the library as a vibrant, active hub on campus.
Within one semester, the following increased on Instagram:
Reach by 23%
Followers by 4%
Shares by 94%
Finals DeStress Day is a cohesive mini-campaign designed to maximize student attendance and engagement for the library's end-of-semester wellness programming. By engineering a unified visual ecosystem across multiple assets, I successfully balanced high-level promotional outreach with functional information delivery. The campaign utilizes a vertical promotional anchor featuring dynamic line art and bold, high-contrast typography to command immediate attention on campus bulletin boards and main social media feeds. This is paired with a square-format social media asset that carries over the same branding system but pivots to a practical, time-blocked layout to clearly detail the chronological events of the day, which range from pet therapy to interactive workshops and trivia.
Ace's Place March Madness is an interactive campus tournament bracket designed to drive student engagement through a collaborative beverage voting campaign between the library and the on-campus cafe. The layout balances structural information with clean typography, acting as a static tracker for the main feed, which was supported by a dynamic multimedia video reveal to announce the winning campus drink.
media design: jen bradford · copy: jen bradford dford · photography: jen bradford & respective clubs