Stonehill’s Men’s LAX

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As the Social Media Director for Stonehill College’s Men’s Lacrosse team, I handled all of the content creation, branding, and digital strategy for our accounts. Working around fast-paced athletic schedules, I used Adobe Illustrator and Photoshop to design high-impact static posts for upcoming game matchups and player milestones. By pairing clean action photography with bold typography, this visual strategy gave the team a polished, varsity-level aesthetic that kept fans, alumni, and recruits engaged all season long.

Player Milestone Spotlight is a specialized feature graphic designed to celebrate major individual athlete achievements, such as hitting 201 season saves. To give the graphic a dynamic, fast-moving feel, I angled the player's name across a sharp diagonal color cutout, using a bold purple font that cuts across the studio photo to highlight the player's standout stats.

Within one semester, the following increased on Instagram:

  • Reach by 420.4%

  • Followers by 8.5%

The 2026 Season Schedule is a full-season calendar graphic designed to map out the team's home and away games in a clean, digestible format. To match the intense energy of the sport, I combined an action shot cutout with a high-contrast black and purple color block system, using a custom torn-paper vector texture to separate the sections while keeping the text highly legible for fans tracking the season.

Game Day Matchups are a player-driven graphic system built to generate hype on the feed right before a game drops. The design uses high-res player studio photography paired with a bold, 3D chrome typographic style for the "Game Day" header. It balances team branding elements with critical matchup details like logos, dates, times, and opponents, ensuring the graphic is instantly shareable for players and fans.

social media design: jen bradford · copy: jen bradford · photography: shuttersmith

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