Upper Iowa University:

Website Rebrand

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Upper Iowa University is a private university in Fayette, IA. This rebranding shifted the focus from benefits and academics to student-focused.

logo

lettermark

Their formal and scholastic aesthetic is combined with their bold logo. To convey this, the typography is similar to that in a novel. The colors are from their current brand, but in colder tones to emphasize their valor.

color palette

typefaces

The lines are an important asset because it is a reference to their current logo. These lines are implemented throughout the site to keep everything connected. Photos of current students are now incorporated on the homepage to give those looking at the site a preview of the University's mission.

logo: jen bradford · brand design: jen bradford · images: upper iowa university · brand & mission: upper iowa university

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